The Blog
Sports business analysis — media, partnerships, and the commercial side of the game.
Latest
Feb 2026 • 4 min read
While legacy networks fight over the same broadcast rights, Overtime and Barstool have built something more durable: direct audience relationships. Together, they represent a structural shift in how sports content reaches — and monetizes — the next generation.
All Articles
Jan 2026 • 4 min read
The traditional sponsorship model was designed for an era when impressions were the only measurable currency. Anavara is dismantling that assumption — connecting activation directly to business outcomes.
Women's sports sponsorship is projected to reach $1.28 billion by 2028 — but the real story isn't the topline number, it's the efficiency gap. Early movers are locking in generational value.
Dec 2025 • 5 min read
The second screen isn't a distraction anymore — it's the primary interface. What's emerging is a new category of fan experience where data isn't backstage analytics — it's the product itself.
Dec 2025 • 4 min read
The NBA, MLB, and MLS have all relaxed institutional ownership restrictions, and the capital pouring in isn't passive — it's operational. The PE playbook is colliding with a $100B+ industry.
Nov 2025 • 3 min read
LeBron's SpringHill. Durant's Boardroom. Messi's production deals. These aren't vanity projects — they're vertically integrated content businesses with real distribution and cultural influence.
